RÜH, pronounced as rooh, means soul in Urdu, Hindi, Turkish, Arabic amongst other languages.

 
The prince says to the king, I will build you a statue for all that you have done. The king says, build a statue of my king instead for all that he has done.
— Sandeep Singh
The prince says to the king, I will build you a statue for all that you have done. The king says, build a statue of my king instead for all that he has done.
— Sandeep Singh
 
 

RÜH was established in memory of my father, who left us with beautiful memories to cherish for the rest of our days.

RÜH was opened as a reminder that whilst life is short & often unpredictable, we should take time to cherish love, laughter and memories made. The space is an environment dedicated to that purpose of creating memories. This is my way, as a son, of displaying my eternal gratitude to my great king.